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FOR IMMEDIATE RELEASE
September 2016
Contact: Wendy Malloy
Museum of History & Industry PR
media@mohai.org
206 324 1126 Ext. 150

 

Exhibit closes September 25, 2016

Final Days of Toys of The ‘50s, ‘60s and ‘70s Exhibition at Seattle’s Museum of History & Industry

September 1, 2016

Don’t miss the last chance to experience Toys of the ‘50s, ‘60s and ‘70s, a unique and playful exhibit at the Museum of History & Industry (MOHAI). Closing September 25, this exhibit chronicles the rich contemporary cultural history of toys.

Toys are displayed in three era-specific living rooms as well as a garage. Each space serves as a time capsule containing some of the most memorable toys from each decade. Among the hundreds of items on display are Hot Wheels, Barbies, E-Z Bake Ovens, LEGOs, and other childhood artifacts. Further reinforcing the historical background, classic toy commercials air in each room, and a trivia game hosted (virtually) by the original Brady Bunch’s Maureen McCormick (aka Marcia Brady). Around every corner are interactive zones where visitors can immerse themselves in hands-on play.

At the core of the exhibit are reflections on the significance and silliness of childhood passions, taken from published sources and firsthand personal accounts. Learn about the inventor of the popular Cootie toy and where he took inspiration for his “bug”; hear from brothers who wished for Star Wars toys but because of the popularity of the movie got an “I.O.U.” instead; and read a memory from a woman raised in a predominantly white suburb whose parents bought her a Julia doll because it “offered at least a hint that the world is a diverse place.”

Developed by the Minnesota History Center, Toys of the ‘50s, ‘60s and ‘70s is accompanied by an illustrated book from the Minnesota Historical Society Press. Developed in conjunction with the exhibit, the book spotlights 45 memorable toys, placing them in historical context and presenting firsthand stories by adults who revered these toys as kids. The book is written by exhibit developer, Kate Roberts, and Minnesota Historical Society curator, Adam Scher. $24.95 paperback, 208 pages, 80 color, and black and white photos; $14.99 e-book.

Generous support for Toys of the ‘50s, ‘60s and ‘70s is provided by Seattle Office of Arts & Culture, Top Ten Toys, and the Hanauer Family. Media sponsors are The Seattle Times and Seattle Metropolitan Magazine. The promotional partner is Visit Seattle.

Upcoming Programs and Events Related to Toys of  the ‘50s, ‘60s and ‘70s

Toys Family Day
Saturday, September 10, 10 am – 5 pm
MOHAI
Say goodbye to Toys from the ‘50s, ‘60s and ‘70s in style during this fun, family-friendly day. Enjoy live music, craft activities, as well as giant toys and games. Make a 3D printed game piece with Ill-Gotten Games, and try out dance moves during in an interactive and family-friendly show with Harmonica Pocket. Make sure to see an exhilarating double-dutch performance by Hot Dog USA, followed by a family workshop for those that want to take the leap in this fast-paced jumping.

Academy of Play & Kids’ Club
Tuesdays, September 20, 6:30–8 pm
Academy of Play: $10 members / $12 general public
Academy of Play Kids’ Club: $8 members / $10 general public
It’s time to PLAY! Academy of Play is a chance for adults to investigate the history, science, and goodwill of toys, games, and play. No need to leave the kids at home: the simultaneous Academy of Play Kids’ Club is a chance for youth to build toys or games with Puget Sound’s most imaginative creators.

Academy of Play: Let Toys Be Toys
What role does gender stereotyping of toys play in the development of a child’s physical, cognitive, and creative skills? As major retailers move away from gender-based marketing in stores, what does this mean for the future of toys? Panelists include Kristina Adams, researcher and graphic designer; Adriana Moscatelli, Founder of Play Works Studio; and Allen Rickert, owner of Top Ten Toys.

Kids’ Club: Build a MicroWorld
If you could build your own tiny world, what would you put in it? What features would it have? Working alongside MOHAI educators, kids will use micro toys, natural materials, and their imaginations to build a miniature world of their own.
Academy of Play Kids’ Club is open to ages 7 and up; adult attendance at the Academy of Play is not required for kids to participate in the Kids’ Club.

Toys Member Closing Party
Friday, September 23, 6:30–9 pm
MOHAI
Celebrate the closing of Toys from the ‘50s, ‘60s and ‘70s during this exclusive member event. Revel in this chance to be silly and share personal experiences while connecting with friends and fellow members during this last chance to see the exhibit.
Not a member? Join today and discover Seattle, connect with the region and its rich history, and explore future possibilities. Membership at MOHAI guarantees year-round, unlimited access to the most riveting stories from the area while preserving the artifacts and narratives that shaped Seattle. Learn more

Location, Hours and Admission

MOHAI is located at 860 Terry Ave. in Seattle. Exhibit gallery hours are 10 am to 5 pm daily. Admission is free on first Thursdays and the galleries are open until 8 pm (special extended hours from 10 am to 8 pm on Thursdays during July and August. Regular admission applies). Admission to Toys of the ’50s, ’60s and ’70s is included with regular MOHAI admission of $19.95 for adults, $15.95 for seniors (62 and above); $13.95 for students and military (with ID); free for children 14 and under (when accompanied by an adult) and MOHAI members. For more information, call 206 324 1126.

About MOHAI

MOHAI is dedicated to enriching lives through preserving, sharing, and teaching the diverse history of Seattle, the Puget Sound region, and the nation. As the largest private heritage organization in the State of Washington; the museum engages communities through interactive exhibits, online resources, and award-winning public and youth education programs.